Few sunglasses have occupied this kind of storied spot in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not just a generation alive that can’t remember owning (or seeking to own) a pair of these iconic sunglasses.
While Ray Bans now can be seen around the next generation of Hollywood style setters, the famed sunglasses had an infinitely more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the 1st Ray Ban sunglasses were made for that Usa Army Air Corp. The Army wanted a sunglass to protect aviators from your damaging rays in the sun, but additionally a sunglass that might look elegant about the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took out the patent in the cheap sunglasses canada.
The 1st sunglass to feature an anti-glare lens, the metal frame was extremely lightweight and made out of gold-plated metal with two green lenses that filtered out Ultra violet rays.
The Usa Army Air Corps pilots instantly took for the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — an expression which now describes all sunglasses with designs that are similar to the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing around the beach within the Philippines.
From the pragmatic beginnings offering airman defense against sunlight, Ray-Bans quickly became part of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a revolutionary moment in eyewear design, the Wayfarer quickly gained popularity among the two fringe as well as the well-heeled — crossing socio-economic and cultural borders — and popular with a mass market that included debutantes and beatniks.
Ironically, the first Wayfarers were intended to be marketed to men … until women fell crazy about the sleek, shiny design that seemed to flatter any form of face.
Soon the sunglasses began to generate on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR boost in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers in the 1961 movie Breakfast at Tiffany’s.
During the entire 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wanted to look cool about the beach.
Ray-Bans popularity waned from the Seventies as being the disco era ushered in extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
In the mid-70s, Ray-Ban introduced a line of “disco” inspired sunglasses in the mid-seventies, nevertheless it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban appeared to be on the cusp of your revival. Their ray ban canada made a not-so-subtle appearance on John Belushi and Dan Akroyd from the The Blues Brothers movie. Despite wearing Ray Bans for most of the film (Belushi actually only removes them once — when Carrie Fisher features a rocket launcher targeted at him), sales were a paltry 18,000 pairs in 1980.
That every changed in 1982 when Ray-Ban signed a $50,000 a year contract to set Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in than 60 movies and tv shows.
An investment paid back when Ray-Ban received their first big return due to Tom Cruise donning the classic Wayfarer inside the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again along with the company could hardly keep its Wayfarers available.
In 1983, the business sold a fantastic 360,000 pairs of the sunglasses. Within the future years, Ray-Bans would show up in some 80s hits, including Miami Vice, Moonlighting, along with the Breakfast Club. Sales reached 1.5 million.
In the Eighties, Ray-Bans and Ray-Ban Wayfarers could be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, and also other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban again faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The company attempted to kick-start sales by updating the frame’s styling, yet they fell flat.”
In 2007, Ray-Ban re-introduced the very first Ray-Ban Wayfarer design, but expanded the hue options past the traditional palette to incorporate patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
In addition they created a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and when again, cheap ray ban sunglasses did actually stare you within the face each time you opened a fashion magazine or perhaps a copy of men and women.
After a 10 year hiatus, Ray-Ban was dexjpky53 again as well as the original Aviator-style, longtime linked to cops and pilots, began appearing on celebrities.
As the Ray-Band revival took hold, other designer eyewear manufacturers took notice and made an effort to rush out their versions of your classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the real thing which had been started back 1937 and epitomizes the classic sunglass style persists.